New Brand Name And Logo For Hero Honda
Hero Honda, the 27-year-old Indo-Japanese venture, which is the world’s largest two-wheeler maker by volume, is looking to create new brand identity with new brand name and logo to display on all its vehicles. According to the sources, the company has set aside approximately Rs. 100 cr for the same reason. Hero Honda has shortlisted five agencies -JWT, Draftfcb Ulka, Mudra, Law & Kenneth , and Percept H – to create the new brand identity, sources said
WT, Draftfcb Ulka, and Percept H already handle various brands in the Hero Honda portfolio. These five agencies will join London-based design agency Wolff Olins to work on the brand repositioning, including new name and logo
The new logo, expected to have a direct connect with its mass customers and to be unveiled in the next few months, will drop the Honda name from its corporate identity. Hero Honda has not yet replied to an e-mail query by ET on the re-branding plans.
Hero Honda managing director Pawan Munjal is taking a personal interest in the presentation made by these agencies, as he wants to ensure no stone is left unturned to announce a new brand post the separation from Honda, people close to the matter said. “The final call on the selection of the agency to work with Wolff Olins could get delayed as senior officials from Hero Honda are in Japan and their arrival back to India has got delayed due to the earthquake,” sources said.
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